With Apple’s increasing role in developing lifestyle electronic products for consumers, speculations have been rife about the Cupertino-based brand’s direction in going “all the way” with developing Apple television sets, units that come with interactive capabilities.
Reports note that Apple’s CEO, Tim Cook, shed some light (albeit vague) on what Apple really intends to bring television standards to, in an interview with Brian Williams of NBC.
Noted to hint some interest in the future of television sets, Cook is said to have shared that, “When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years.”
“It’s an area of intense interest. I can’t say more than that.”
Backed by rumors that Microsoft is also intent in developing an “Xbox TV”, the speculation that Apple just might go full swing in the development of its interests in television sets is strengthened and intensified.
Though it has to be said that the television market for electronic consumers has somewhat been shaky of late, televisions are still considered mainstay household electronic gadgets, a standing that is backed by the popularity of low cost LED TVs proliferating the industry.
The 3D TV surge in the past couple of years, however, has proven to be not as successful as brands pushing for the products would’ve wanted, but that status has been generally associated with how costly 3D TV sets are in real life tenses.
Either way, it appears that the major players of the computer industry are now primed in offering products more inclined towards entertainment and television-inclined features.