Apple’s one iPhone-a-year strategy as explained by Apple CEO, Tim Cook

Apple CEO Tim Cook, during the course of the D11 conference held this week, explained the Cupertino-based company’s “one iPhone a year strategy”, notably explaining that rolling out a range of iPhone models in a year would lead to certain trade-offs in terms of quality and functionality.

Walt Mossberg of All Things D managed to ask Cook why Apple hasn’t been quick in rolling out variants of the iPhone like other mobile phones, contrary to how the iPad series had been treated with the release of the iPad Mini.

Apple’s one iPhone-a-year strategy as explained by Apple CEO, Tim Cook
For the longest time, Apple’s approach with its iPhone has been the opposite of its major competitors, the likes of which would include Samsung, HTC, LG and Lenovo, brands who aren’t shy in releasing new product models and variants on a regular basis.

In his explanation, Cook notes that while “phtabets” have become the norm with where mobile handhelds are concerned, issues pertaining to image or screen quality is something Apple is not exactly willing to trade off, just so they could roll out a phone with a larger-sized screen.

When asked if the concept of an iPhone variant model is out of the picture, Cook is quoted to say that “well we haven’t so far,” but follows it with “that doesn’t shut off the future.”

With rumors of a low-cost version of the iPhone to be released within the year, Cook’s sentiments have been viewed by many as a confirmation of sorts for the alleged iPhone model.

The sentiments is notably backed by word of Pegatron, one of Apple’s partner suppliers, recently adding more employees to their workforce, pointing to a potential ramp up of expected deliverables.

Think Apple is really going to roll out a low-cost version of the iPhone?

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