Apple’s Scuffgate Brouhaha

With close to 5 million sales in just a few days alone and while millions more wait in expectation for their orders to arrive, Apple is now bombarded with ScuffGate concerns. Now, what is ScuffGate and what is Apple doing to abate this problem? According to, ScuffGate is no more than the term to describe on some aluminum casing problems to quote, “Some owners of the Apple iPhone 5 have reported scuffs or nicks along the edge of their phones. These have been seen on brand new phone as they were removed from the box. Additionally, there has been concern about the long-term durability of the iPhone 5’s aluminum finish when compared to the iPhone 4 and 4S.”

While the so-called aluminum finish brought about a much slimmer, sleeker, prettier and lighter design, it however, according to users had a great disadvantage – it was easily scratched, nicked and abraded. How well can Apple do to amend the situation? Apart from this out-of-the-box apparent damage, numerous iPhone 5 users have also attested to the fact that after many uses, iPhone 5 is highly more susceptible to more scratches, nicks and scuffs after every use. You can just imagine how many more probabilities of scratches it is exposed to everyday given the same aluminum look.

With this, Apple is now taking immediate steps to cure the ScuffGate headache which is causing them some alarm. Based on a Bloomberg article, “Stricter benchmarks have hampered production of the iPhone 5’s anodized aluminum housings, forcing Foxconn’s Hon Hai Precision Industry Co. (2317)to idle factories, the person said. The slowdown is heightening supply concerns that have cost Apple about $60 billion in market value since the iPhone debut — a shortcoming of the drive to imbue products with qualities that make them alluring yet more difficult to manufacture. The iPhone 5 is not easy to put together because it’s a minimalist design,” said Shaw Wu, an analyst at Sterne, Agee & Leach Inc. “Apple has a very high standard, where it aims to produce each model to be an exact replica where variance is measured in microns.”

Amidst the Scuffgate concerns, maybe, just maybe it is high time for carbon fiber to come out into the open in order to reinforce Apple’s casing.

In an article from Extremetech, it revealed Apple’s move to use carbon fiber to reinforce their phone case. “As early as 2009 Apple’s carbon fiber guru, Kevin Kenney filed for a patent on a reinforced phone case that could be a plastic composite stiffened with a carbon-fiber-reinforced plastic (CFRP) spine.
Cyclists may recognize Kenney as the former CEO of pioneering carbon-fiber bicycle maker Kestrel. Carbon fibers’ light weight and unusual strength make them a natural stiffener for fast bike frames, as well as camera tripods, race cars and airplanes. The carbon fibers themselves are three times lighter and
four times stronger than steel.

For all you iPhone users out there, maybe, let’s just all wait and see.

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