Research market firm, ABI Research, in a report published in Forbes, notes that Apple still holds a significant share in the tablet market, but that standing is changing, heading towards Android’s side.
In its recent analytics, ABI Research notes that Apple still holds a 55% share of the tablet market, making it the leader, but that figure had significantly decreased within one quarter of a year, down by 14 %. Also, the figure stands to be the lowest the iPad had raked in since its first version rolled out in 2010.
The cause of the situation, as the analysis of ABI Research notes, takes shape in how late Apple had been in the release of smaller-sized tablet variants, particularly products in the seven or eight inch tablet categories.
Given the success of such products, Apple could have taken a hint and took the initiative of rolling out their own smaller sized iPads.
Though the iPad Mini did eventually roll out this year, the subject of its price tends to be a hurdle which contends against Apple, considering that other products like Amazon’s Kindle Fire and Google’s Nexus 7 boasts impressive specs and lower price costs than the iPad mini.
ABI Research senior practice director, Jeff Orr, shares that “With the introduction of a smaller, lower-cost iPad mini, Apple has acknowledged Android’s beachhead of 7-inch-class tablets, though at the same time, it has failed to deliver a knock-out punch through innovation, pricing, and availability during the most critical selling period of the year.”
Also, though the iPad Mini is already up and about, it has certainly missed on taking back whatever followers Apple had lost to Android-driven tablets, essentially contributing to the loss of Apple’s standing in the tablet market statistics.
Though far from being a testimony that tells of how Apple is bound to fail in the future, the current setup – with Apple and more and more brands churning out their 7 inch-sized tablets – it appears that Apple has got a lot of things to work on, lest it looses its standing in the tablet market arena.