Today Gartner revised their tablet numbers in the face of iPad’s dominance. Gartner is expecting Apple’s iPad to take up nearly three-quarters of the global market of 73.4% with the 63.6 million media tablets they have projected to ship this year. The figure is based on an estimated 47 million iPads this year, a 9.6 percentage points drop from the 83 percent market share in 2010.
Apple is estminated to keep its lead in the market until 2014. Gartner explains why saying:
Apple delivers a superior and unified user experience across its hardware, software and services. Unless competitors can respond with a similar approach, challenges to Apple’s position will be minimal. Apple had the foresight to create this market and in doing that planned for it as far as component supplies such as memory and screen. This allowed Apple to bring the iPad out at a very competitive price and no compromise in experience among the different models that offer storage and connectivity options.
Now thinking about Android, about 11 million Android tablets are planned to ship this year 2011 with a 17.3% of market share. Quoted on Google’s software:
Gartner has pared back its estimates for Android tablet sales in 2011 by 28% over last quarter’s projections, identifying extremely weak adoption due to high prices, user interface issues, and limited app offerings. Only some success in low-cost Asian markets and strong expectations for Amazon’s forthcoming tablet kept Gartner from slashing projected Android device sales even further.
Strategy Analytics measured that the Android’s share has reduced nearly one-third back this July. A lot has happened in a short time, including the unexpected HP’s TouchPad lack of sales of Research In Motion’s PlayBook tablet which launched only 200,000 units. We also have reports claiming that the seven-inch Android tabled from Amazon will have a hard time.