Reports have been recieved from Associated Press that Samsung is becoming more vocal about going on the offensive with Apple. There has been a dispute over patent rights between the two companies. Samsung are accusing Apple of “free riding” on Samsung’s intellectual property with its products.
Lee Younghee, head of global marketing for mobile communications was quoted, “We’ll be pursuing our rights for this in a more aggressive way from now on.”
The senior vice president a Samsung, Lee, was not clear on how they intended to tackle the lawsuit but one thing was clear that she described their previous approach as passive. She suggests that Samsung has been passive out of respect for the close relationship they had with Apple, although Apple is reportedly looking to minimise its reliance on Samsung in that regard..
“We’ve been quite respectful and also passive in a way” in consideration of those links, Lee said during the interview in her office at Samsung’s headquarters building in southern Seoul. “However, we shouldn’t be … anymore.”
However, due to the recent events Samsung has become more aggressive, as Webwereld.nl reports that Samsung has filed a suit agains Apple to request a ban of the sales of the Apple’s 3G- enabled iOS devices in the Netherlands. In this suit there was specific mention of the iPhone 4, iPhone 3GS, iPad 2, and original iPad, but does not limit its claims to the listed devices.
There have been argues from Apple that the patents are in question and are on wireless telecommunications technology that they shoud be subject to FRAND (fair, reasonable, and non-discriminatory) condition that requires Samsung to license the technologies to all the competitors. FRAND conditions are applied by standard-setting organisations in certain situations to prevent companies from engaging in anti-competitive behavior.
Earlier this week, there have been indications that Samsung that they are planning to target the iPhone 5 with patent lawsuits.