Once back-slapping friends, the relationship between Apple and Google was torpedoed by the ascendency of Android. Eric Schmidt resigned from the Apple board, Steve Jobs declared “thermonuclear war” against Android, and little by little Apple disentangled Google services from its products as retaliation.
It’s that last point that that Apple must now reconsider.
As much as any product announcements Apple will make this week, renewing its partnership with Google on services would re-energize the Apple ecosystem. There are mixed signals in terms of the likelihood of such a move. But, there is a scenario in which a renewal of ties could be good for both companies while still allowing them to compete as stewards of the world’s two largest mobile device platforms.