A Twitter post by BlackBerry’s Alex Kinsella has been the subject of a lot of attention recently, with the post noting that BlackBerry Messenger for the iOS platform is well on its way.
“Just in case we forgot to mention, BBM for iPhone was submitted for review 2 wks ago.” wrote Kinsella.
BlackBerry hasn’t exactly kept it a secret that it plans to extend the availability of its world famous BlackBerry Messenger to other platforms, positioning it as a versatile mobile messenger for Android and iOS devices, with other indications noting that it would even include the mobile version of Windows.
The application, in its heyday, had been the king of mobile messaging, providing users with a safe and secure means of sending personal messages to contacts.
Based on data from BlackBerry, its BBM suite currently has more than 60 million monthly active users, with an estimated more than 51 million using the suite at an average of 90 minutes per day.
However, as impressive as those numbers are, it has to be said that BBM itself is in for a tough fight, considering the fact that the competition (take Whatsapp, for example) has users by the hundreds of millions, not to mention the user-base of branded messaging suites like Apple’s iMessage and Android’s Hangouts.
Though word on when the new BBM for iOS would be made available hasn’t been mentioned, it appears that BlackBerry is sticking to its word in reaching a bigger audience with BBM.
How it would fair now, at this point and time, is another matter to talk about altogether.