A class action suit is on the works, targeting Apple for its iCloud service.
The lawsuit puts Apple in a tight position, accusing the industry leader of “unfair, unlawful, deceptive, and misleading practices”, in relation to Apple’s promotions and endorsements highlighting the user-friendliness and reliability factors of iCloud.
According to Apple Insider, the complaint was filed by Danyelle Comer (plaintiff) in US District Court for the Northern District of California, pertaining to the shift from MobileMe to iCloud, a move initiated by Apple.
“Throughout the migration, Apple failed to adequately ensure that features MobileMe users were paying for would be accessible, including access to their e-mail accounts for which customers pay additional fees. As a result, numerous MobileMe users suffered damage from the inability to access their individual accounts.” to quote an excerpt from the complaint.
“Unfortunately for many users it doesn’t “’just work” and has resulted in a series of headaches due to lack of syncing ability, lack of email functionality and other complications and losses and corruption of data. In fact a number of users have been forced to hire outside technical assistance at significant cost, just to migrate to the iCloud platform or get around it to obtain minimal functionality of emails and other systems.” the complaint further states.
iCloud downtime has also been added as an issue in the complaint, going as far as talking about how ill-equipped Apple had been in the MobileMe to iCloud transition.
In these fast paced times, turnovers of new releases and new services happen within fractions of moments, with different entities showcasing something new or something better or something else for consumers.
As the trend goes on, issues pertaining to releases and updates are bound to be, and this new lawsuit may just develop to be an example on how service providers and brands should give more focus on actually coming up with something new, not just for the sake of coming out with something new.