A feature ran by Business Insider featured the sentiments of Apple brand consultant Ken Segall on Apple’s product naming scheme, noting that its overall scope is sending the wrong message about the iPhone lineup.
In the report, Segall shares that “Tacking an S onto the existing model number sends a rather weak message.”
“It says that this is our “off-year” product, with only modest improvements.”
Apart from describing the “S” naming scheme weak, Segall also indicates that Apple’s “habit” of doing so is awkward and unnecessarily complex.
With Segall noted to have been connected with Apple for more than a decade, his experience with the TBWA/Chiat/Day advertising agency proves to put some weight on his views towards Apple’s iPhone naming scheme.
Among his more notable contributions to Apple’s marketing campaigns would be the “Think Different” campaign, one which he worked with Steve Jobs’ creative team, as well as the creation of the iMac line/brand.
His overall views on Apple’s naming scheme is essentially explained by the creative executive linking the purchaser’s thinking process in getting a new automobile.
When in search of a new car, “you’re looking for a 2013 model, not a 2012S,” Segall elaborates and simplifies.
What do you think? Think Segall has a point in his views towards Apple’s iPhone naming scheme?
If you actually did have the chance to implement a naming scheme system for Apple’s iPhone series, what would you actually go for?
While we’re at it, just what do you think does the “S” really mean in the “iPhone 4S” or the alleged “iPhone 5S”?