As a brand linked with top-billed names in the entertainment and creative industries, Apple does well in providing creatives with significant software and support features, geared in merging technology and art into one.
Heralded as the platform of choice for visual artists, enhanced support for scanners and digital professional-class printers have also made Apple the stellar choice for print-media based publishers.
The brand’s enhanced take on quality hardware has also made it the choice for professional photographers, with enhanced quality screens and calibrated color map support, highlights and features. From providing the dynamic ecosystem for enhanced image manipulation programs like iPhoto 11 and Aperture 3, Apple proudly stands as the valuable choice for creative professionals.
In line with this valued role, Apple recently rolled out a system wide update for OS X Lions, highlighting RAW support for images taken using a Canon EOS-1DX, Nikon D800E, Nikon D3200, Olympus OM-D E-M5, Panasonic LUMIX DMC-GF5, and Sony Alpha SLT-A57.
The system-level update maintains the platform’s relevance as a professional productivity tool, not one to simply stay content without recognizing new releases and trends in its complementary line of equipment and gear.
The update requires Mac OS X 10.6.8 or OS X Lion 10.7 (or later versions), and can easily be download via Apple’s Support web portals or via Software Update. The update is basically the “8MB Digital Camera RAW Compatibility Update 3.13”, and professionals using any of the 6 abovementioned cameras are advised to download and install the update, in maximizing Apple’s enhanced support for various large scale image formats.